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MarketingOpenAlt AI Labs

Write Kulpun's 5-email launch sequence

Kulpun is an AI customer-support inbox for small businesses going global. It needs an onboarding email sequence that turns sign-ups into active users.

  1. 1Learn
  2. 2Do
  3. 3Submit
  4. 4Results
Category
Marketing
Lesson
15 min
Effort
~8h
Prize
$100
Closes in
 

Learn

15 min lesson

What you'll learn

How lifecycle emails turn sign-ups into active users, and how to write copy that is clear rather than clever.

Key ideas

  • Activation over announcements. Each email helps the reader reach the next step toward value, such as connecting a channel or getting a first AI answer.
  • One email, one job, one button. Multiple asks lower the chance of any of them happening.
  • Write for the reader's situation. A shop owner reading on a phone between customers wants the benefit and the next step, fast.
  • Subject lines set expectations. Be specific, not tricky. Preview text is a second headline.
  • Respect the inbox. Fewer, better emails, and easy to unsubscribe.

How to approach it

Map the activation steps first, assign one step per email, then write, cut by a third, and read each one on your phone.

Finish the lesson to unlock submitting.

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Do

about 8h of work

The task

Write a 5-email sequence sent over the first 14 days after someone signs up for Kulpun. The goal is activation: connecting a first channel (WhatsApp, Telegram or website chat) and letting the AI answer a first real customer question. Include subject lines, preview text, body copy and one clear call to action per email, plus a short strategy note.

Deliverables

  1. 01Five emails with subject line, preview text, body and CTA
  2. 02The send schedule (which day each one goes out)
  3. 03A strategy note: the audience, the activation goal and why each email exists

Acceptance criteria

Judged against exactly these

  • Each email has exactly one clear call to action
  • The sequence moves the reader toward activation step by step
  • The copy is specific to small businesses, not generic SaaS language
  • Subject lines are clear and not clickbait
  • Emails are short enough to read on a phone

Rules

  • Complete the lesson first. The submit form unlocks once you mark it done.
  • Submit a link to your work: a public GitHub repo or PR for code challenges; YouTube, Google Drive or Docs, Figma, Notion or a live site for everything else.
  • AI tools are allowed and encouraged. Plagiarised or copied work is disqualified.
  • The work must be made during the challenge window. For code, the commit history must show it.
  • An AI reviewer pre-scores every entry against the acceptance criteria. A human makes the final decision.
  • On payout, Alt AI Labs receives a licence to use the winning work (MIT for code). Non-winning entries stay yours.
  • Do not include secrets, API keys or anyone's personal data. Use the provided demo data only.
copywritingemail-marketingpositioningb2b

Submit

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Results

  1. 01

    AI pre-score

    AI reviews your write-up against the acceptance criteria. It cannot open your link, so explain your work clearly.

  2. 02

    Human decision

    A human reviews the work itself and makes the final call. The AI score is advisory.

  3. 03

    Win

    Winners are paid 1st $100, and their work is shown to the organization behind the challenge.

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Alt AI Labs